Archive
Case studies, essays and field notes
A collection of case studies, essays, product decisions, and field notes about software, AI, clarity, operations, culture, and systems thinking.
Building Skift from real operations
How working real shifts changed every decision in the product.
What working in Sweden taught me about software
Speed, trust, and the cost of unclear systems.
Why clarity is a product decision
Reducing cognitive load is not a design problem. It is an engineering problem.